Shopper Discounts and Rewards: Adidas Unveils Immersive Shopping Experience![Adidas Launches HomeCourt in Bejing and Worldwide - Shopper Discounts and Rewards]()
… starting in Bejing
Today it has been reported that Adidas has launched a new shopping experience for their customers. Starting with their store in Bejing, they have created an immersive and involved atmosphere for fans of the brand. This retail store concept will be rolled out to the UK and Rio de Janeiro, as well as 22 other locations worldwide in the year.
the brand focus for HomeCourt:
- Build Buzz
- Create Competition
- Immerse
- Impress
the launch of Adidas HomeCourt
Their launch involved a ‘Race to the Place’, where they rewarded winners who got to the shop first, as well as various fun and games around the store. The Bejing store includes an immersive 360 experience built inside shipping containers, so that fans can feel like sports stars out on the pitch. You can view their strategy for HomeCourt here:
The Adidas HomeCourt Strategy
“Experience HomeCourt” – a presentation on Prezi
Ted Mager from Adidas
“HomeCourt gives consumers the opportunity to experience the entire breadth and depth of the Adidas brand. We reference sport in every element in the store from the materials selected to the inspirations of the designs to the tools we use for storytelling.” ~ Retail Bulletin
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