Major tube stations to house pop-up shops managed by Transport for London
Shopper Discounts & Rewards reports the latest retail news: April will see unused retail space on the underground used for retail space, as Transport for London recognises the benefit of pop-ups.
Piccadilly Circus to start the ball rolling
The four stations to launch this initiative are Old Street, Piccadilly Circus, St James’ Park and Baker Street (pictured above). Retail Gazette reports that the short-term letting deal, struck up with online property agency Appear Here, will begin with 15 spaces at pop-up capital Old Street and launches at the end of April.
Appear Here says annual footfall at Old Street is 23m a year, while Piccadilly station is an impressive 43m, so these shops should see some sales. The nature of pop-ups may suit the London underground, as regular commuters have something new to explore.
Nike special edition store
TFL previously used a vacant unit to sell Nike special edition trainers at pop-up store inside Piccadilly station in December last year. This may have been a trial for the real thing, and it must have been popular if it’s led to this new initiative from Transport for London.
Would you ever buy something from a pop-up? How about one in a station?
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